Health and wellness are on the minds of Baby Boomers who experience the daily effects of aging, joint pain, back pain, weight gain, and mental focus, among all else. Younger generations continually look for ways to boost their energy levels to function faster and faster in the
communication overload world they created. This would explain why the “better-for-you” or functional beverage market is a $40 billion industry and expected to grow to almost $54 billion by 2010.
What do consumers choose to drink from a $40 billion functional beverage marketplace? I continually look for healthy drinks because my family has a history of diabetes. In a pre-diabetes stage, I must find drinks that help prevent the advancement of diabetes. When the “energy drinks” exploded onto the market, I enjoyed the sugar-free 180 Orange Citrus Blast energy drink from Anheuser-Busch. Now there is low-calorie energy drink, 180 Blue with Acai. I also learned about MonaVie, an organic fruit beverage with Acai. This is a comparison of the two drinks.
First, what exactly is Acai (pronounced ah-SIGH-ee)?
Acai is a blueberry-sized berry found at the top of a palm tree in the Amazon rainforest of Brazil. Dr. Nicholas Perricone, an anti-aging expert, declared the berry “the world’s number one superfood” on The Oprah Winfrey Show. In a 2006 University of Florida study published in the Journal of Agricultural and Food Chemistry, the acai berry destroyed cultured human cancer cells; specifically the berries triggered a self-destruct response in up to 86% of leukemia cells tested.