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mtvU, MTV’s 24-hour college network, and Cisco Systems® today unveiled the first annual mtvU “Digital Incubator” development team – ten student groups funded with $250,000 in grant money and offered a national platform to pioneer the broadband content of tomorrow. The greenlit
mtvU and Cisco launch student-run broadband content dev team programs are new media “mash-ups” that combine elements of short-form programming, gaming, social networking, blogging, instant and text messaging, podcasting and mobile phone-based interactivity. The first “Digital Incubator” projects will premiere in June and be an integral part of mtvU’s on-air, online, on campus and wireless programming for the next six months.The winning programs came in response to a call for submissions issued last year looking for online games, movie shorts, music videos or any kind of original content that would thrive on mtvU Über – the first MTV Networks’ channel distributed in its entirety over broadband, streaming 24/7 and on demand. The ten most original and innovative entries were selected to receive grants of up to $25,000 and a national spotlight on mtvU, mtvU Über at mtvU.com, and mtvU’s mobile carrier partners. The initiative is part of an ongoing effort to offer college students unlimited opportunities to create and program every aspect of mtvU on their terms.”The student groups on our first Digital Incubator development team are pushing the boundaries of digital media and we’re proud to hand over our network as a laboratory for their creative passion,” said Stephen Friedman, GM, mtvU. “These digital pioneers will indelibly shape our broadband and multi-platform programming, and we look forward to working with our partners at Cisco to launch the students’ works and careers.”