Printing Your Own Business Cards for SuccessRight along with letterhead, business cards are usually the first thing that new business owners get printed out. After all, they’re practically a prerequisite to doing business – it’s expected that if you take your company seriously, you’ll have cards ready to
hand out.If you take your company seriously … now that’s a thought. Will your potential customer take your work seriously once they’ve taken a look at your business card? This is often the first impression a potential customer or client has with your company – is it getting the message you want across, or is it landing in the trash? Take a look at your own business card, if you’ve got one – otherwise, just read through and take notes so you can avoid ending in the bin in the first place.Size MattersTraditionally, business cards are created on a 2” x 3.5” rectangle. Anything that is larger than this traditional size won’t fit in someone’s wallet, or in most business card holders. By and large, the most common reason that people have over-sized business cards is that they were created on a personal computer and laser printed. There’s nothing wrong with taking the do-it-yourself approach, but make sure that you still keep the basics in mind! Do-it-yourself enthusiasts should take a look at Avery products first. They create a line of ink jet, clean edge business cards in a variety of styles that are sized properly (following traditional guidelines) and result in a cleanly sized card. Start at their website, www.store.averylabelsonline.com, to locate the sheets you want.Paper Quality = ImpactThe quality of paper your business card is printed on will have an immediate (usually subconscious) impact on your potential customer. If the paper is thick, heavy and sturdy, it creates an impression of your company as being reliable and strong. Flimsy paper with perforated edges (mark of a print-at-home job on cheap paper) will speak volumes of things you don’t want people associating with your business.
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