Celia Therapy

Popular Acai Berry and Colon Cleanse Diets Claim Endorsements from CBS and the Wall Street Journal

Previously, an article was written by this writer about the Acai Berry marketing scam that claimed endorsements from Brad PItt and

Angelina Jolie at the Golden Globe awards. The alleged endorsements from these celebrities were posted by the marketers of the Acai Berry product through an online internet enticement to try the Acai Berry through a “free trial. ” The celebrities, Pitt and Jolie, were simply pictured as they appeared at the Golden Globes, but the ad for Acai Berry did not contain any quotes, indirect or otherwise, stating that the onstage Mr. and Mrs. Smith team either used the Acai Berry products or had anything positive to say about them.

Now the marketers of the Acai Berry are back, teaming up with another product called Colon Cleanse, and promising to “lose several pounds by replacing coffee and soda as my drink of choice” with the Acai Berry product, and to “lose several inches off my waist, within a few days,” with Colon Cleanse.

Before reviewing this latest double marketing ploy, let’s review what happened with just the Acai Berry product. While there may be nothing wrong with the Acai Berry product itself, it is clear that the marketers of the Acai Berry had no intentions of helping anyone lose weight. Numerous comments were sent to this writer in response to the warnings against purchasing the Acai Berry product, sold in pill form, not because the product was bad, but because the way in which the Acai Berry pills were being sold was fraudulent. Comments to this writer included “I had to close my credit card account, because they (the merchants) kept charging amounts to my card and not sending me any product. ” In addition, several frustrated consumers reported by e-mail, that attempts to cancel the monthly automatic shipment of the Acai Berry pills by calling the toll-free customer service number resulted in either a disconnected phone or no answer. So it seems the only effect the Acai Berry diet had when a customer placed an order for a free trial of the Acai Berry pills was the rapid depletion of available credit on the customer’s credit card.